A “ROCKET SCIENTIST” JOINS TWENTY-TEN

Experienced Analytics Veteran Joins Twenty-Ten
to Further Expand Company’s Client Solutions Leadership Team

Toronto, Canada (July 22, 2009) - Twenty-Ten announces the addition of Ray Ferris as Vice President, Analytics. Ferris has been developing and implementing custom analytical systems for more than 25 years and will serve as an expert for many of Twenty-Ten’s unique modeling and measurement processes. Ray reports to Craig Kowalchuk, Twenty-Ten co-founder and Partner.

“Most people joke about the need for a rocket scientist to develop solutions to solve complex targeting challenges…well we have added one to our team” said Shel Smith, Twenty-Ten’s co-founder and President “Believe it or not, Ray’s analytics experience at NASA developing models to optimize rocket recovery systems lends itself well to expanding our patented targeting system and developing technical solutions for linking complex attitudinal profiles to real consumers”.

“As an extremely creative, analytical veteran, Ray will be invaluable in assisting our clients to generate strong ROI results from their attitudinal segmentation and the bridging of those segments to their customer and prospect marketing programs” said Craig Kowalchuk. “As Twenty-Ten continues to build on its success at the forefront of “actionable segmentation”, Ray will provide senior analytical support to Twenty-Ten’s expanding list of clients as well as innovate on expanded applications and targeting solutions that can be delivered through Twenty-Ten’s TOPS® patented system”.

For the 15 years prior to joining Twenty-Ten, Ferris owned and ran his own analytics consulting company. With a staff of many senior statisticians and analysts, his company provided analytics, modeling and statistical consulting services to a wide range of clients from both the commercial and government sectors. Among the services provided, his firm developed innovative data solutions through the application of multivariate statistics to large scale databases.

Ferris holds a B.A. in Mathematics from University of Connecticut and a Master of Science degree in Statistics from Iowa State University.