Twenty-Ten Inc. is proud to be introducing a new addition to its core capability of populating attitudinal segments. Twenty Ten has made its mark by making attitudinal segments actionable for marketers, but so far, that actionability has been focused on direct marketing applications.
But now, Twenty-Ten has developed the capability of integrating media usage data into its segment targeting capability. That is to say, Twenty-Ten can identify consumers within an attitudinal segment and then analyze their media usage behavior, allowing marketers to calculate segment-based reach, GRPs and CPMs medium-by-medium and ad-by-ad.
Marketers can now use this capability to re-evaluate their media plans and recalculate their media allocations. They can move marketing dollars away from the media and specific properties which simply deliver gross demographics and reallocate them to the media and vehicles which deliver the specific attitudinal targets they need to reach.
And it is important to note that this capability can be applied to help our clients build media plans focused on the single, most important target, or media plans designed to deliver multiple messages to multiple segments, truly sending the right message to the right consumer.
By introducing our Media Targeting capability, we can take the power of attitudinal segmentation and bring it to the science of media planning and buying, making your marketing plan more effective and more efficient. If you would like to hear more about how we can improve your media plan, drop us an email at enquiries@twentyteninc.com or call at 416-591-3820, and we will set up a time to show you how it works.