Our Approach » Overview

To understand why people buy, you have to see the world through their eyes.

What is the TOPS® Process

The TOPS® process is a patented approach for identifying, selecting and communicating with optimal consumers based on one or more customized criteria, such as:

Attitudes · How do they feel about your brand or category? What are their specific needs?
Purchase behaviors · What, where, and how often do they shop the category?
Predispositions · What messages and offers will they be most receptive to?

How to Leverage the TOPS® Process

Whether you are just thinking about segmentation or have already completed it, the TOPS® process can help you by effectively connecting that research to real consumers.

What TOPS® will do for you

Connect to real people and bring new levels of actionability to your segmentation studies; Twenty-Ten's connectivity can link conceptual segments to real people at virtually all touch points.

Prioritize marketing resources more effectively to focus on your most profitable consumer groups.

Improve response rates and get higher performance by aligning the right messages with receptive consumers.

Maximize the effectiveness of your media planning and reduce wasted impressions.