Beauty Brand Increases Trial Rate

Leading Beauty Brand has 4.5X Improvement in Trial Rate

Target

Women 35+, current non-users/competitive users active in the category, with high likelihood to try and convert.

Method

Twenty-Ten identified target consumers received a D2C mailer and single use product sachet at-home. Exposed consumers were matched to NCS’s frequent shopper database for true trial measurement at POS.

Results:

Final selected target group saw trial rate of 9.4%.