High-Value Coupons Increase Trials
Home Coupon Delivery Gives a Trial Rate of 14%
Method
Twenty-Ten identified individual target consumers who received a D2C mailer and high value coupon at home. The brand tracked coupon redemption to measure program trial.
Target
Women 18-49 who were current competitive users, and best fit the brand’s custom attitudinal segment which aligned with the creative messaging.
Results:
Trial rate of 14%.
